Locks and Security News: your weekly locks and security industry news
16th May 2012 Issue no. 120
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Locksmith sues Google over alleged 'click fraud'
Seattle-based 123 Lock & Key says in its court papers that when it began advertising on a 'pay per click' scheme with Google it received around 15 clicks throughs a day, with around 8 out of 10 being followed up by a phone call.
This level of activity remained stable for a period of months, then shot up to between 100 to 150 click throughs a day, often, it is claimed, with a flurry of clicks within a single minute.
"These clicks never converted into phone calls," says the company. As a result the company ceased advertising on Google.
A Google spokesperson said the company has "devoted significant resources to protect advertisers from invalid clicks."
30th June 2010