Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701

Your industry news - first

We strongly recommend viewing Locks and Security News full size in your web browser. Click our masthead above to visit our website version.

An explosively hilarious approach to advertising door locks in China

We picked this up from advertising website Branding in Asia.

Selling door locks is a tough category, but F5 Shanghai has created an ad spot that far and away stands out. In the two-minute spot pitching how Kaadas intelligent lock fingerprint technology and how it recognises you no matter what, we see the bomb defuser protagonist consistently failing to do his job well and getting blown up again and again.

Each time he comes home different than before - often drastically different - and yet his parents still recognize him. Even when he's reduced down to only his hand...

14th November 2018