Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701
Your industry news - first
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Abus sets up a US subsidiary
Abus, the market leader for locks in Germany, has set up a US subsidiary to help grow its bicycle, motorcycle and marine security business in North America. The company, named Abus Mobile Security, Inc., is based in Chicago.
Fritz Bohl will serve as general manager of the operation. Bohl, a German native, emigrated to the US 10 years ago.
The main objective of Abus Mobile Security is to improve customer service and support distributors and key accounts in the US and Canadian markets. In doing so, the company plans to increase marketing and public relations efforts.
Abus' bicycle products are distributed through J & B Importers in the US and Cycles Lambert in Canada. Its motorcycle products are sold through Parts Unlimited and Kimpex.
The company said in a press release that its new US subsidiary aims to further its goals of securing market share in the US and Canada; become an essential product in a range of retail shops; and gain brand recognition for its made-in-Germany products.
16th February 2011