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17th April 2024 Issue no. 701

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Y3K and WF Senate sign major UK distribution agreement

Croydon-based manufacturer and distributor of HD CCTV and security systems, Y3K, has today announced a strategic distribution partnership with WF Senate, part of the Rexel Group, a global leader in the distribution of electrical supplies and services.

Under the terms of the new deal and following a successful trial, WF Senate will become the main distribution channel for Y3K and its full range of HD CCTV and security products, effective 1st July 2014.

With this new strategic partnership in place, Y3K is now unique in being able to offer high-quality products at competitive prices, backed by expert product support, from over 100 locations across the UK.

Y3K's overseas presence has also been bolstered following a massive increase in export sales since the beginning of 2014. In addition, Y3K has reported a noticeable uplift in IP CCTV sales, which now account for over half of the company's global turnover.

Commenting on the new agreement, Paul Singh, Y3K's Group CEO, said, "We're delighted to be working with WF Senate, as this means we will be able to offer local support, advice and products to both our existing network of customers and new ones - all of whom will see the obvious benefits of working with such a far-reaching distribution partner."

Y3K is now in its 14th year of trading and from small beginnings, has developed into a significant global distributor, both in the UK and abroad. Total sales to date are currently in excess of £50 million and growing fast.

What sets Y3K apart from many of its competitors is its ability to provide outstanding quality, pricing and service right across its product ranges. "Y3K has set itself the goal of delivering excellence as standard in everything it does," says Singh. "We firmly believe that our innovative approach has laid the foundation for Y3K to achieve great things for the security industry in the years ahead."

Picture shows: Paul Singh, Y3K Group CEO and Mark Ludwig, WF Senate MD, UK.

16th July 2014