Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701

Your industry news - first

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Yale's new Tradezone is open for business

Security specialist Yale has launched a new online resource designed to support locksmiths throughout the year as part of its "IN YALE WE TRUST" initiative.

Yale's new Tradezone is free to sign-up to and provides members with access to a range of marketing and sales materials, along with promotions and incentives, to support the sale of security products throughout the year.

The Tradezone already features a range of downloadable materials including customer door-drop leaflets, product guides, van stickers, useful contacts and infographics. Further resources will be added on a monthly basis, providing a valuable resource for locksmiths and their customers.

David Herbert, Head of Marketing for Yale, comments: "The UK domestic market for security products is valued at £1.8 billion annually and the UK industry is the fifth most successful exporter of security products in a global market valued at £260 billion, showing that security is a lucrative market.

"As well as this we are aware that more consumers than ever want someone to "do it for them" rather than try their hand at "DIY". People prefer to use professionals to install products so skilled locksmiths, who are the trusted and recognised experts, are in a strong position to benefit.

"Following on from our extensive consumer brand-building success in 2013, we're making a major investment to generate more demand from homeowners in 2014, and we're keen for locksmiths to be a part of this."

To get involved, sign-up at www.yale.co.uk or see the company's new social media channels @YaleTradeUK on Twitter and /YaleTradeUK on Facebook.

19th February 2014