Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701

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Yale recruits to strengthen trade support for 2014

Gemma Attiwell has been employed as Business Development Manager, and will focus on developing new and existing customers across the independent trade market. Gemma has a strong, 10-year background in working with the locksmith market, as well as various other trade customers from her previous employer Avocet Hardware.

Simon Kasperowicz has been taken on as Business Development Manager for the North, appointed to develop the use of the Yale and UNION brands into the local authority/social housing repair and maintenance market. Simon has a wealth of experience he brings from working for Travis Perkins and Jewsons over a 15-year career.

Andy Hudson has been recruited as Territory Manager for the Southwest, looking after independent hardware customers and builders' merchants, as well as locksmiths. Andy comes with 20 years experience in the field, previously working for HG International.

In addition, Dave Hedley has been taken on as Business Development Manager for the South, and will also be developing the Yale and UNION brands into the local authority/social housing repair and maintenance market. Dave has worked in sales for 35 years, with previous brands including Wolseley UK.

Mark Efford, Yale's Head of Trade, commented: "2014 is going to bring a wealth of opportunities for all our trade and locksmith customers. We have a comprehensive marketing schedule planned, incorporating full customer support for us to work together to increase security sales. This new batch of appointments is testament to the amount we will be investing in all our existing and new customers, next year and beyond."

From left to right Dave Hedley, Gemma Attiwell and Simon Kasperowicz

For further information, please contact the Yale trade sales team on 0845 223 2126. Locksmith customers can call 0845 302 4765.

18th December 2013