Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701
Your industry news - first
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Yale books 'safecation' for locksmiths
Yale is turning up the heat on potential sales for locksmiths this summer through its first 'Safecation' campaign. Building on the success of Yale's 'We Love Locks' initiative - launched in February - the company is assisting locksmiths in giving Britain a safe summer through increased security awareness and use of its products.
Whether holidaying in the UK or abroad, Britons are being encouraged by Yale to take the necessary steps that will secure their homes including alarms, outdoor security products and padlocks.
Supported with a new summer crime awareness video on Yale's website and YouTube channel, locksmiths can now easily highlight where security can be improved across both residential and commercial properties.
Yale's ongoing promotion of its pioneering Crime Watcher app throughout the summer will also help drive demand for security products as consumers are alerted to crime levels in their area and approach locksmiths for preventative solutions.
To assist locksmiths in use and understanding of Yale's complete security offer this summer, the business is providing on-site demonstrations and guidance from its technical expert, Tim Jackson.
David Herbert, Head of Marketing for Yale, said: "With recent reports of record low crime levels across England and Wales consumers might be forgiven for dropping their guard this summer.
"We are continuing our consumer focussed initiatives to prevent complacent attitudes to security and give locksmiths the tools to keep Britain safe and their profit margins wide."
For further information on Yale's Safecation campaign, or the full range of Yale security solutions, please contact the Yale sales team on 0845 302 4765 or visit www.yale.co.uk
29th May 2013