Locks and Security News: your weekly locks and security industry news
16th May 2012 Issue no. 120
Your industry news - first
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Irritating song reminds folk to lock up
A survey carried out by Gwent Police shows that the annoying but catchy ‘Be Aware’ song, reminding people to lock up, IS helping to reduce the number of insecure properties. The force has teamed up Gio Compario, the opera singer who advertises Newport based insurance comparison site Go Compare, to record a 40 second advert.
In the survey, almost 90% of people said it would stick in their minds, and encourage them to lock up. Twenty thousand leaflets backing the message have been delivered across Gwent to areas where the number of burglaries has increased.
http://www.newswales.co.uk/?section=Community&F=1&id=19688
8th September 2010